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Industry Leaders from the Email Sender and Provider Coalition to Address Spam Challenges at ISPCON and FTC Spam Forum

Editor's Note: For more information on ESPC, or to set up briefings at either show, please contact Kathleen Bagley of blast! PR at (919) 833-9975, or

Washington, D.C., April 21, 2003 - Industry leaders from the Email Sender and Provider Coalition (ESPC) will be discussing the ever-growing spam epidemic as part of several panels and keynote presentations at ISPCON Spring 2003 and the Federal Trade Commission (FTC) Spam Forum. The ESPC was formed by the Network Advertising Initiative (NAI) in November 2002 to fight spam while protecting the delivery of legitimate email.

The ESPC will represent an important voice at both of these events. The coalition is comprised of over 30 companies that collectively provide services to more than 200,000 publishers, non-profits and marketers, all of whom use email for marketing, transactional or communication purposes. The ESPC members are at the front lines in the war against spam and have first-hand experience with current spam solutions that, unfortunately, often lead to the non-delivery of legitimate email.

"Our members recognize spam as a critical threat to the ongoing viability of email," said Trevor Hughes, executive director of the Network Advertising Initiative. "The ESPC was formed to examine all the threats of spam and to explore the problems associated with some of the current solutions to spam, including non-delivery of legitimate mail. These discussions offer the perfect opportunity to broaden this examination and debate to the entire industry, allowing us to better involve ISPs and marketers in our efforts to develop solutions and technologies that will effectively curb spam and protect legitimate email."

Over the next two weeks, email experts from several member companies - including Blue Dolphin, Digital Impact, MindShare Design, NetCreations / PostMasterDirect, and Topica - will explore key issues in the fight against spam, including the diversity of spam, the need for sender accountability, anti-spam initiatives such as white lists and blacklists, and best practices.

Upcoming presentations and panel discussions include:

ISPCON (April 23 - 25, Baltimore Waterfront Marriott, Baltimore, Md.) More info
April 23, 2003 Spotlight on Spam Track
10:00 AM - 11:00 AM "The Diversity of Spam: Different Perspectives on Stemming the Tide"
Jeff Cordeiro, CTO/CIO, Blue Dolphin (panelist)
11:15 AM - 12:15 PM "Putting White Lists to Work to Fight Spam"
Anna Zornosa, President and CEO, Topica (moderator)
Trevor Hughes, Executive Director, NAI (panelist)
12:30 PM - 1:30 PM "Conference Roundtable Luncheon - Solving Spam by Introducing Sender Accountability"
Hans Peter Brøndmo, SVP of Strategy and Corporate Development, Digital Impact Fellow, and Author (presenter)

FTC Spam Forum (April 30 - May 2, FTC, Washington, D.C.) More info
May 1, 2003 Costs of Spam: Costs to Marketers, Consumers, and New Technology
8:30 AM - 10:30 AM "Economics of Spam"
Steve Smith, CEO and Founder, MindShare Design (panelist)
10:45 AM - 12:15 PM "Blacklists"
Trevor Hughes, Executive Director, NAI (panelist)
1:45 PM - 3:15 PM "Best Practices" Anna Zornosa, President and CEO, Topica (panelist)
Michael Mayor, President and COO, NetCreations / PostMasterDirect (panelist)

About NAI's Email Sender and Provider Coalition:
The Email Sender and Provider Coalition (ESPC) was formed in November 2002 by the Network Advertising Initiative (NAI) to fight spam while protecting the delivery of legitimate email. The ESPC is comprised of over 30 members including, aQuantive, Blue Dolphin, Digital Impact, DoubleClick, Experian, and iMakeNews. The ESPC members have recognized the need for strong spam solutions that ensure the delivery of legitimate email. To this end, the ESPC has created several crucial sub-committees, including legislative and technical committees, which have been very active in the war against spam. For more information on the ESPC, please visit

Kathleen Bagley
blast! PR on behalf of NAI's ESPC
(919) 833-9975

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